Build Your
House.
Welcome to The Architect — here to build your
personal brand storytelling house with you.
Work through each module in order. Answer honestly.
The Architect does the building — you make the final decisions.
By the time you reach the end, you will have a complete Storytelling House: your identity, conviction, values, beliefs, story core, creative rooms, voice, and strategy — all in one place. Including a content distribution strategy built around your time, your strengths, and where you want to go.
Use your coursebook alongside this process.
Each section references the corresponding module
in your coursebook.
Eight modules. One house.
Each module builds on the one before it. Complete them in order — the foundation must be laid before the walls go up. When one is finished, the next module unlocks. We recommend exporting your answers at the end of each module so you have a copy in case you want to return later and adjust what you build.
A note for returning to The Architect: If you have already gone through building your Storytelling House and are here to update or change some of your answers, make sure you clear your cache before continuing. Clear your cache so the local storage of your prior answers is cleared, then upload your previous exported answers and change the answers you want. It is important to export your answers at the end of each module.